Blogging is a great and fun way to earn money online. There are many bloggers from all over the world making good money online publishing blog content. The block onto the publishing of various niches lifestyle, technology, marketing, business, food, cooking, health, fitness, and many more.
However, if the blog has no visitors then the blog owner cannot make any money because to make money it is necessary to drive traffic to the blog. If there are no significant number of visitors coming to read the content you have published you can not monetize it and make some decent income from the blog. One of the best ways to drive traffic to the blog is to optimize the blog content for the search engines. This is called short SEO, or in other words, search engine optimization.
Blog content should be optimized for the search engines so that the bots could crawl content and this helps the blog posts get indexed and listed in the search engines. If your blog is indexed then every time someone searches for a relevant word or phrase then a link to your blog will be displayed in the results. When a user clicks on the link he will visit your blog. This is how you get visitors from search engines.
Optimizing the blog content for search engines requires taking the necessary actions. These are called on-page optimization and off-page optimization.
Find relavant keywords
The first step to optimizing the blog content for the search engine is by using the proper keywords or phrases that the users use to search the search engines and find us and find the blogs and visit them. The good thing about finding and using relevant keywords today is that there are many tools available to bloggers online. Some of them are :
Using keyword research tools is easy. To find relevant keywords just type in the word in the search box and a list of relevant keywords and phrases will be generated along will additional useful details like search volume, cost per click, etc.
Create content using relevant keywords
As a rule of thumb, keywords should be included in the title as this may give more weight to the blog post and helps it rank better and get more visitors from the search engines.
Keywords should also be used throughout the blog post but this is not to say that you should spam and overuse them to the degree that the blog post may sound unnatural and hard to read.
If you do have not enough time or for whatever reason can not write the blog post yourself you can also hire a freelance writer to write a blog post for you. There are freelancers that are very experienced and can write high-quality blog content for you based on keywords you will provide. You can find freelance writers on freelancing websites, some of them are:
Quality content is the reason why some blogs prosper and grow and others fade away into oblivion. Readers will visit your blog because of the content you publish. If you provide interesting content full of useful information then the readers will come back regularly and your blog traffic will grow and as a result that your profit as well.
Build links pointing back to your blog
If you have done proper research and found relevant keywords you did use in your blog post then you are on the right track to publishing SEO-optimized content on your blog. This however is most of the SEO work required and not the whole of it.
The next step is to create links that point back to your blog. These links can be built on relevant and high-ranking websites and the truth is the higher the rank of websites the links are on the better and also the more links the better. You can do this by writing articles and publishing them on other blogs or creating videos and publishing them on YouTube, or pin your images to Pinterest.
Keep in mind that not all links are equal in the eyes of search engines. This is because not every other website is equal and has equal rank in the eyes of the search engines. If you have many links on high-ranking websites then you can expect that your blog will also rank higher and get more targeted visitors.
SEO or search engine optimization is optimizing a website or a blog so that it is indexed by the search engines. There are many search engines online but in this case, we are talking about the most important Google, Bing, Yahoo, and some others like Baidu, Ask.com, Yandex, DuckDuckGo, Excite, and others.
If the SEO is done properly then you can expect a large nuber of targeted visitors to visit your website.