Every blogger both newbie and experienced knows that the most important thing for the success of the blog is the content. Most of the time work and energy is dedicated to creating new, original, and informative content. However, not all bloggers seem to pay attention to what is happening to the old content published a while back. Does it still continue to bring visitors and does it have any value to the readers or has it become obsolete. You can recycle your old blog posts and get more visitors to your blog just like many other successful bloggers
Instead of just leaving your old content in the archive of your blog without getting any traffic you can make use of it and turn it into new fresh and see them driving more traffic to your blog.
Reasons why you should recycle your old blog posts
You will save time and effort looking for new ideas for the blog post
As you are probably well aware the blog posts are the lifeblood of your blog. Only blogs that contain original information can drive traffic and make money for their owners. It takes a lot of effort to research, writing, editing, and promoting blog content. Because of this the content you publish must be able to get traffic for as long a period of time as possible. If you know what your audience is interested in you will have a pretty good idea of what to write about.
You can target new more broad audience
You can make use of your old blog content to target new audiences in addition to old ones and increase the number of readers and get more traffic to your blog. If your old content was written in a language that was written was certain demographics when you recycle it you can use words and target an even broader audience and as a result, your new recycled article can get even more visitors to your blog than the original.
You can improve the SEO
When you are recycling old content there are also a number of benefits you can get concerning the SEO of your blog. This way you can increase the number of blog posts and consequently the traffic to your blog. You can use keywords that are trending at the moment instead of keywords that you used at the time of writing the original post. You can also include relevant internal and external linking in your recycled post. This way you will improve on-page SEO and as a result, keep the flow of traffic to your money-making blog and even increasing it.
Things to consider when choosing blog posts to recycle
Before you start recycling and reusing your old blog posts first you must decide on the old blog posts that can bring benefits to your blog. You can recycle content that has not got the desired number of visitors, blogposts that have their number of visitors declined over time, and content that is more general and has more enduring information.
You will need to consider all the ways that the content of your choice can be recycled and what is the way that will bring the most benefits or in other words more traffic and make more money with your blog in the future. A good starting point would be to choose a blog post that doesn’t bring in any traffic and recycle it and optimize it for search engines so in the future you can see an increase in traffic.
Best ways to recycle your old blog posts for more traffic to your blog
New updated blog post
The most obvious way you can recycle old blog posts is to use the old post and update it with new fresh information. With the new update post, you can also remove some mistakes you have made concerning SEO, like using new trending keywords, removing broken links, and linking to other posts and external sources to both ranks your post better as well as give valuable information to your blog readers. New updated and better-optimized blog posts will get even more visitors to your blog in the future.
Create ebook or report
Old blog posts can be grouped together into an eBook or report that you can use for things like promoting your blog, getting subscribers, selling, and other ways. If you have blog posts that discuss a certain topic and are written around a certain issue could be made into an eBook or report that an e distributed in a pdf format. You can offer the report as an incentive for visitors to sign up to your email list. You can link back to your blog and submit your eBook or report to file hosting websites like Keep2Share, 4Shared, MediaFire and get more visitors to your blog. You can also make money with your eBook if you sell it or include affiliate links to monetize the content.
Publish a newsletter
Publishing a newsletter is another way you can reuse your old content. You will e both provide useful and interesting information to your readers as well as give new life to your old posts. To deliver newsletters you will need to use an email marketing service. There are a number of them available like Sendinblue, Aweber, MailerLite, GetResponse, and others. You can send newsletters at regular intervals like every two weeks, monthly, quarterly, etc. You can include an excerpt of the post in the newsletter and link back to your blog. This way you will get more returning visitors to your blog.
Create a video
You can use information and ideas from your old blog posts and use them to create videos. Videos are another format and there are many people online that prefer video content to textual content. When you create video content you will be using your old content to reach more and new audiences you could not reach with just textual content. Creating a video is not easy but now there are tools that were easy to use and even total beginners can make get started. Another option would be to hire someone else to do it for you. You can find many freelancers who will make videos for you on Fiverr, SEOClerks, and other websites. You can use video to get visitors to your blog by uploading it to websites like YouTube, DailyMotion and linking back to your blog in the description.
Create infographics and images
Another way to get more visitors to your blog recycling od content is to make infographics, images, and presentations based on your old blog posts and create pins based on them. Infographics are images or visual representations of information and content. Infographics can in a very clear way show what your information can be found in the content There are a number of tools you can use to create infographics. Very popular are Canva and Piktochart. You can publish infographics on Pinterest, Instagram, Twitter, or Facebook and get more visitors by linking them with your blog.
Conclusion
Creating and publishing fresh and useful content is the most important part of blogging. When searching for ideas about what to write why not give new life to your old blog posts and see them start bringing more visitors to your blog. This way you will be able to save a lot of time in coming up with ideas about what to write about.
Indeed, its content repurposing is a great way to increase website traffic.
The best part, it doesn’t take to much time to repurpose content. Bloggers who are struggling to get more website traffic should always try content repurposing.
Other than that there are many ways to bring website traffic.
Hi George, this has been the best way for me to generate more traffic. Updating old blog posts after 10 years really has made a difference in my traffic. Now to focus more on generating sales next. I love adding videos to the posts as well but need to work on infographics. Thanks for the tips!
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