There are many ways you can start earning online. Creative people can start making money online by creating and publishing short videos using an app called TikTok.
What is TikTok?
TikTok is an app for creating, sharing, and discovering videos. One of the reasons why TikTok is very popular is because it is very easy to create short videos usually in the range of 15 seconds to 3 minutes and add background music and sound and stickers and post them.
TikTok has millions of users worldwide who use the platform to discover videos for different purposes, most frequent being entertainment but also useful information. The most popular videos on TikTok are videos of pranks, dancing, home renovation and do-it-yourself, cooking, recipes, fashion, skincare, make-up, advice, various tips, and tricks, etc.
Most of the users use TikTok for fun or to find certain helpful information or tips on how to solve a problem or fashion ideas on what to wear. However, just like with other online platforms like Instagram or YouTube there is a way to make money on TikTok.
What you need to start making money on TikTok
As mentioned earlier TikTok has been used all over the world which number is above billion. Many of the users post videos but not all of them are making money from the content they publish. It is not enough to only make a video and publish it and expect money to start pouring in. To be able to start earning from your videos most importantly you will need your videos to be popular with a very large number of views so that monetization would make sense.
In order for your videos to become very popular first and foremost, it has to stand out from the competition. You can create videos about anything you like but at the end of the day if you wish your videos to go viral you will have to be able to create original and authentic videos. Original and authentic content is important and mos crucial for successful promotion on all social media and not only on TikTok.
TikTok users just as all others want fresh content and original content delivered every day. No one wants to watch videos that are very much alike and bring nothing new, original, entertaining, or informational. Whenever you are creating videos about whatever you want you should stay original. Create videos on popular topics but with your own authentic touch and point of view. Don’t just be a copycat and do what someone else has done. Your TikTok audience will expect first and foremost to be yourself and not imitate other successful TikTokers.
Whether you are creating videos about something fun like dancing, or something instructional like how to fix the kitchen sink to original, be yourself, and your audience will love you and the number of your followers will grow and grow.
If your ultimate goal is to start making money on TikTok you should not make all the videos you create and publish with the sole purpose of making money. Make videos that are first made for people and on the topic, you focus on and not only create videos that are promotional in nature and look like a simple sales pitch. This is a sure way to lose followers. It s not a bad idea to create promotional videos once n a while but still mix it up with other entertaining or instructional content that has helped you gain many followers in the first place.
Look for inspiration in other popular TikTokers. You can learn a lot about how to create videos, what are popular niches, and even how to monetize your TikTok presence by looking into others. Do your research and take a look at videos posted by popular TikTokers. You can learn many things but still focus on original content and not just copy-paste ideas.
Ways to start making money on TikTok
Just like other social media platforms, you can use TikTok to start making money online. You can expect to earn a decent amount of money depending on your number of followers and the popularity of your account. Here are a number of ways you can make money on TikTok
1. Start promoting brands and products
One of the ways to start making money on TikTok is to partner with brands and get paid to promote their products and services. How does this work? It is simple. If you have established a presence on TikTok and a large audience you can create videos about products the brand is selling and you will get paid for it. There are many brands interested to promote their products but still, you need to pick products that you are familiar with. Don’t promote any brand or product just for the sake of money but promote products you truly love and use yourself.
2. Promote your own products or online store
TikTok is a great platform for you to use to promote your online business. If you own an online store on Etsy or Cafepress TikTok is a great place to showcase your merchandise to an interested audience. It is a general rule of thumb that if you sell something you want to get your product to as many potential buyers as possible and this is where TikTok comes in handy as a great marketing tool. Thanks to over a billion users and the possibility to create highly engaging content in the form of videos, TikTok is one of the tools you can not afford to miss out.
3. Get influencers to promote your products
As mentioned before TikTok is an excellent marketing tool to promote your brand and your products. You can do this by creating your account and creating and publishing videos featuring your products and the benefits they bring to customers. The more popular and more followers you have the more potential clients you can reach. But what if you want to reach even more clients than you can with your account? In that case, you can partner with influencers that create and publish content that is in alignment with your products. For example, if you sell food you can partner with influencers that publish cooking and recipe videos, or if you sell gym equipment you can partner with creators of fitness videos, etc. Many brands and publishes have had great success with promoting their products with the help of TikTok influencers. You can find many influencers on TikTok creator marketplace.
4. Get paid for your videos by the TikTok creator fund
Creator fund is a fund established by TikTok to reward creative users for their hard work and creativity in creating videos. How much you will be able to earn depends on a number of factors like the number of views, the authenticity of views, and other factors. There are a number of requirements to join TikTok Creator Fund like having at least 10,000 followers, over 100,000 video views in the last 30 months at least 18 years of age as well as residing in certain countries, and adhering to community guidelines and terms of service.
5. Sell TikTok accounts
It was already mentioned that TikTok accounts with a large number of followers can be monetized by partnering with brands and publishing promotional videos or getting paid through the TikTok creator fund. This gives value to TikTok accounts with a large number of followers and there are buyers prepared t pay a good sum of money for established accounts. When starting an account, choose a niche and start publishing original content to grow the number of followers. After your account is established and has a large number of followers you can sell it to others who will use it to promote their products or use some other method of monetization.
How much can you make on TikTok?
The amount of money you can make on TikTok depends on the number of followers, the number of views, and other factors. There are influencers that make millions of dollars a year which demonstrates the potential of TikTok as a money-making machine for creative and original video creators.